Aug 25, 2023

Chain Insights - Redefining the Post-Pandemic Freelance Economy with Web3

In the aftermath of the COVID-19 pandemic, seismic shifts have punctuated the professional landscape, altering the way we perceive and interact within our work environments. Notably, the surge of the gig economy has painted a new portrait of the modern workforce. As reported by Forbes in 2020, gig workers contributed a staggering 35% to the U.S. workforce, contributing over $1 trillion into the economy.

Yet, beneath this colossal growth lies an array of challenges, many exacerbated by the pandemic. Predatory platform fees, opaque contract terms, filtering qualified candidates in a saturated market, evolving metrics of productivity, online data insecurities, and the rapid pivot of traditionally offline roles to online platforms, all raised critical questions about the resilience and fairness of the gig economy.

Enter Web3 - the decentralized web backed by blockchain technology. Promising enhanced fairness, autonomy, and immutability, Web3 has the potential to not only address the aforementioned challenges but also redefine the freelance landscape altogether. Continue on, as we discuss the potential solutions blockchain technology has to offer the new gig economy.

Redefining the Gig Economy with Blockchain

Decentralized Freelance Platforms:

The Challenge: Imagine being a freelance graphic designer, Mackenzie, who just completed a complex project for a startup. After spending weeks refining her design, she finally receives her payment, but not without a large chunk taken out by the platform she used. Platforms like Upwork and Fiverr, while tremendously beneficial in connecting freelancers to clients, come with a cost. Often, these platforms charge commissions up to 20%, significantly impacting the earnings of freelance professionals like Mackenzie.

The Web3 Solution: Now picture a decentralized freelance platform, free from a central authority dictating the rules. In this Web3-enabled world, Mackenzie can connect directly with her clients. She agrees on a fee and, using smart contracts, ensures that upon successful project completion, her payment is instantly transferred to her wallet, untouched by hefty commissions. Beyond just payment, Mackenzie and her client communicate directly, streamlining the process, and fostering a stronger professional relationship. Web3 technology promises transparency, rapid transactions, and the elimination of middlemen, ensuring both clients and freelancers get the best out of their collaboration.

Transparent Contract Terms:

The Challenge: Let's consider a small software development firm, TechSolutions. They once entered into a contract with a big client, excited about the project's scope and potential. Midway, the client decided to add new features without renegotiating the initial payment terms. TechSolutions found themselves in a tricky situation. They could either walk away and risk tarnishing their reputation or complete the extra work without additional remuneration. These sorts of unilateral changes in contract terms can sour business relationships and lead to distrust.

The Web3 Solution: Enter the world of blockchain-backed contracts. Instead of traditional paper or digital contracts, TechSolutions and their client could use a smart contract on the blockchain. Once both parties agree on the project's terms, these conditions are inscribed on the blockchain, making them immutable. This means the client can't suddenly decide to add more features without renegotiating payment. And if they both decide on changes? They jointly modify the smart contract, ensuring that all changes are transparent and consensual. This not only helps in avoiding misunderstandings but also fosters trust, as both parties are confident that neither can alter the contract to their advantage without the other's knowledge or agreement.

Increased Competition and Opportunity in Gig Work:

The Challenge: With the fallout of traditional employment structures due to COVID-19, an influx of professionals transitioned to the gig economy. This surge translated to heightened competition among gig workers but also fostered increased innovation within the ecosystem. A major challenge arising from this shift was the difficulty in establishing trust and verifying the credentials of new gig workers without a centralized authority or platform.

The Web3 Solution: At the core of the solution is the concept of decentralized digital identities. Unlike centralized systems, where a single entity verifies and maintains user data, a decentralized digital identity system on the blockchain lets users have complete ownership of their personal and professional data. In the context of the gig economy, workers can use this system to provide verifiable proof of their skills, experiences, and past performances. Every time a gig worker completes a task or achieves a milestone in a project, it gets recorded and linked to their digital identity. Potential employers or clients can then easily verify the authenticity of these claims through the blockchain, without needing to trust a third-party verification entity.

Since the data is decentralized, the chances of it being tampered with or being a victim of fraud are significantly reduced. This system levels the playing field, allowing newcomers to build their reputation in the gig ecosystem while ensuring that established workers can reliably showcase their track record.

Rethinking Productivity Measurement:

The Challenge: With the shift to remote work, traditional methods of measuring productivity (like hours spent at the office) became obsolete. Employers are in need of newer, more objective metrics to evaluate performance.

The Web3 Solution: On-chain analytics on blockchain platforms can provide these metrics. By analyzing the actual contributions of workers (like completed tasks or milestones achieved), it gives a clearer picture of a worker's productivity, based purely on output rather than hours clocked in.

Online Interactions:

The Challenge: As physical interactions dwindled tremendously at the wake of the pandemic, businesses rapidly shifted to online platforms. But this move also brought forward concerns about data privacy and security, especially in sectors dealing with sensitive information.

The Web3 Solution: A decentralized identity system on the blockchain ensures that all online interactions are secure. Users have full control over their data, providing only necessary information for each interaction and ensuring they aren't susceptible to centralized data breaches.

Different Types of Remote Jobs:

The Challenge: The pandemic forced many sectors, which traditionally relied on face-to-face interactions, to pivot towards remote offerings. For instance, while it was previously unthinkable for lawyers or doctors to hold significant sessions online, COVID-19 accelerated the adoption of remote consultations, primarily due to social distancing norms.

The Web3 Solution: Blockchain, a key component of Web3, offers a potential framework for these professionals. Using smart contracts, they can securely and transparently set terms with clients, ensuring both parties adhere to the agreed-upon conditions. These smart contracts automatically execute terms once conditions are met, ensuring timely payments and delivery of services.

Looking Forward

The aftershocks of the pandemic have illuminated the pressing need for innovative, dynamic solutions in the freelance economy. Both freelancers and traditional businesses have found themselves seeking platforms that prioritize their best interests while encompassing transparency and resilience. Within this context, Web3's decentralized framework, based on cryptographic principles and distributed ledger technology, offers a robust and scalable solution—providing a secure, interoperable, and transparent foundation for the evolving work landscape.

While the world grapples with these tectonic shifts in the gig economy and freelance sectors, one company stands as a solution— Chain. By tailoring advanced Web3 solutions for a diverse range of industries, Chain emphasizes interoperability, scalability, and paramount security. As the bridge linking conventional business operations to the decentralized frontier, Chain is the go-to for any organization keen on harnessing blockchain's extensive capabilities. For organizations aiming to leverage blockchain's technical advantages in this new era of work, click here.

About Chain

Chain is a blockchain infrastructure solution company that has been on a mission to enable a smarter and more connected economy since 2014. Chain offers builders in the Web3 industry services that help streamline the process of developing, and maintaining their blockchain infrastructures. Chain implements a SaaS model for its products that addresses the complexities of overall blockchain management. Chain offers a variety of products such as Ledger, Cloud, and NFTs as a service. Companies who choose to utilize Chain’s services will be able to free up resources for developers and cut costs so that clients can focus on their own products and customer experience. Learn more:

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