Chain Research - Unraveling IP NFTs

As our world continues to evolve into the virtual landscape, the importance of trademark protection for companies and brands cannot be overstated. Revolutionary ideas that are conceived from fertile imaginations have been protected by copyright laws since the U.S was still composed of 13 colonies. Before the creation of the internet, individuals were able to patent their ideas and get them trademarked within weeks. But with the rapidly maturing Web3 industry, trademarking digital assets can be less than ideal if they are not prioritized. With the emergence of the metaverse and the rise of non-fungible tokens (NFTs), trademark protection has become fundamental for brands and companies to ensure their intellectual property is protected from infringement. Trademark protection is used to protect a brand’s identity, distinguishing it from other similar products or services. Without trademark protection, other companies or individuals can use a brand's logo or name to create confusion in the marketplace or take advantage of a brand's good will. This can lead to lost customers, profits, and even legal action.