Research
Jul 15, 2025NFTs and Innovation
Blockchain technology enables digital value and ownership through non-fungible tokens (NFTs). The early Bitcoin-based "Colored Coins" experiment established basic concepts but did not create actual NFTs. CryptoKitties became the first NFT project to gain widespread popularity in 2017 after it demonstrated the capabilities of NFTs to mainstream audiences.
Early blockchain projects used digital file ownership tracking to solve problems related to authenticity and provenance. The introduction of smart contracts on Ethereum enabled the development of non-fungible tokens (NFTs) which expanded these efforts. The innovation resulted in the creation of CryptoPunks, CryptoKitties, Bored Ape Yacht Club and numerous other distinctive digital assets.
The Bitcoin network then introduced Ordinals as a new development during early 2023, while Ethereum and other smart contract platforms continued their progress. Users can use Ordinals to embed individual satoshis, the smallest Bitcoin unit, with unique data, including images, text, and code. The Bitcoin blockchain now supports NFT-like functionality through Ordinals, which enables digital artifacts without requiring additional token standards. The introduction of Ordinals faced opposition from Bitcoin purists yet it established a new digital ownership space on Bitcoin which revitalized network usage for creative and collectible applications.
CryptoKitties' popularity helped drive adoption and development of the ERC-721 token standard, which formalized NFT functionality on Ethereum. The game's peak of success exposed Ethereum's scalability issues at the time, paving the way for the development of future standards that we use today.
The NFT market experienced explosive growth between late 2020 and early 2022, which led to CryptoPunks and BAYC success while transforming how people consumed digital assets.
CryptoPunks gained a reputation for their historical relevance and aesthetic appeal. At the same time, projects like BAYC introduced new elements to NFT ownership, such as membership in a private digital society with community interaction, intellectual ownership rights for NFT holders, and other perks, such as private events.
Some businesses went even further with NFTs by integrating digital and real-world assets. Chain's work with Tiffany & Co. to create the NFTiff line is an excellent example of this. This partnership brought together high-end craftsmanship and blockchain technology by turning the well-known CryptoPunk NFT collection into custom-made, real-life pendants made with care from precious metals and jewels. NFTiff effectively dealt with the difficulties of combining old luxury with new technology. All 250 NFTiff passes sold out in approximately 20 minutes. The project's huge success led to a significant rise in CryptoPunk trade volumes and billions of media impressions, showing that luxury shopping and Web3 experiences can work together.
In addition to ERC-721, ERC-1155 represents one of the newer token rules that enable the management of different digital assets through a single contract by combining uniqueness with fungibility. Simultaneously, scalability solutions of blockchain networks, including Solana and Flow, as well as the new Layer Three Onyx ledger, enable necessary scalability solutions that decrease transaction costs while substantially increasing transaction speed.
The development of dynamic NFTs alongside fractionalized ownership, Soulbound Tokens, and tokenized real-world assets demonstrates the potential of NFTs to move beyond their current role as simple collectibles.
Conclusion
The rise of non-fungible tokens (NFTs) has revolutionized digital ownership while enabling creative empowerment beyond collectibles. NFTs allow artists and innovators to direct their work in new ways. They have resulted in vibrant, active communities based on shared values and ambitions while challenging digital scarcity, authenticity, and asset value. At a time when society is decentralizing, NFTs are reinventing value, culture, and ownership.
About Chain
Chain is a blockchain infrastructure solution company that has been on a mission to enable a smarter and more connected economy since 2014. Chain offers builders in the Web3 industry services that help streamline the process of developing, and maintaining their blockchain infrastructures. Chain implements a SaaS model for its products that addresses the complexities of overall blockchain management. Chain offers a variety of products such as Ledger, Cloud, and NFTs as a service. Companies who choose to utilize Chain’s services will be able to free up resources for developers and cut costs so that clients can focus on their own products and customer experience. Learn more: https://chain.com.
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